Why 60% of Fintech Marketplace Users Drop Off - And How to Fix It
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The Technology

Accelerating Revenue for Fintech Marketplaces with inncivio

Convert new investors faster - with in-app clarity that drives transactions

A man is smiling and wearing glasses.
Marketplace Revenue Growth
Revenue from Active investor
The Challenge

Complexity Kills Conversions

Fintech marketplaces, especially in lending, depend on a delicate balance of borrower demand and investor supply. But when investors encounter complex product details or unclear flows, revenue stalls.

Complexity
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Complicated Project Descriptions

Loan terms, risk classes, and repayment types are often packed with financial jargon that can intimidate or confuse.

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High-Intent, Low-Action

Investors may complete onboarding and wallet setup, but stall at the final step due to unclear investment details.

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Unfunded Projects = Missed Revenue

When investors hesitate, projects stay open, transactions don’t close, and platform revenue takes a hit.

The Solution

Real-Time Activation
by inncivio

inncivio uses AI to transform your marketplace lending experience - in real time, on top of your platform.

01
Marketplace-Specific Intelligence

inncivio is trained on your exact project content, loan terms, risk ratings, repayment models, ensuring relevance at every step.

02
Personalized Nudges

Investors get in-the-moment explanations tied to what they’re viewing, turning uncertainty into decisive, revenue-generating actions.

03
Clarity That Converts

From “risk class” to “repayment schedule”, investors understand every term, so they fund more projects, more confidently.

Results

Informed Investors = More Funded Projects

With inncivio:

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Investors stick around when they understand the opportunity behind the interface. It’s not just UX - it’s value, clearly delivered.

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Platforms close more deals and grow transaction-based revenue when users don’t just explore - they execute with confidence.

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When flows are seamless, investors stay the course - leading to fewer drop-offs and higher lifetime value per user.

Funded project
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Increase in transactions
Frequently Asked Questions

Clarify your queries

How does inncivio help investors understand loan or project details?

inncivio delivers real-time nudges explaining risk classes, repayment terms, and investment structures, eliminating jargon and reducing hesitation. All the information displayed is contextual to the user's behaviour, ensuring full relevance.

Will inncivio close more investment deals on marketplace platforms?

Yes, by making opportunities clear and executable to the end user (e.g. retail investors), platforms see more projects funded and higher transaction-based revenue.

Does it handle partial or staggered funding flows?

The nudges are triggered at key decision points, even mid-flow, helping end users (such as retail investors) understand incremental steps and complete funding confidently.

Can messaging be adjusted to reflect regulatory and platform-specific details?

Absolutely! inncivio trains on your exact content, from internal project descriptions to external SOPs or FAQ docs, ensuring compliant, brand-aligned explanations. When needed, you can also manually adjust and control any content or placement to ensure it fully aligns with your company guidelines.

How do you ensure compliance and data security in marketplace use cases?

We are in the process of implementing SOC2, and our infrastructure is fully built on AWS, giving platforms enterprise-level compliance and the assurance that sensitive investor and project data remains secure.

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See it For Yourself.

inncivio isn’t just another UX tool - it’s a revenue growth engine. By detecting moments of hesitation inside your product and triggering AI-powered in-app activations, we help fintech platforms drive higher activation, increase transaction completion, and boost lifetime value.