Why 60% of Fintech Marketplace Users Drop Off - And How to Fix It
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The Technology

Accelerating Revenue for Fintech Marketplaces with inncivio

Convert new investors faster - with in-app clarity that drives transactions

The Challenge

Complexity Kills Conversions

Fintech marketplaces, especially in lending, depend on a delicate balance of borrower demand and investor supply. But when investors encounter complex product details or unclear flows, revenue stalls.

01
Complicated Project Descriptions

Loan terms, risk classes, and repayment types are often packed with financial jargon that can intimidate or confuse.

02
High-Intent, Low-Action

Investors may complete onboarding and wallet setup, but stall at the final step due to unclear investment details.

03
Unfunded Projects = Missed Revenue

When investors hesitate, projects stay open, transactions don’t close, and platform revenue takes a hit.

The Solution

Real-Time Activation
by inncivio

inncivio uses AI to transform your trading experience - in real time, on top of your platform.

01
Marketplace-Specific Intelligence

inncivio is trained on your exact project content, loan terms, risk ratings, repayment models, ensuring relevance at every step.

02
Personalized tooltips

Investors get in-the-moment explanations tied to what they’re viewing, turning uncertainty into decisive, revenue-generating actions.

03
Clarity That Converts

From “risk class” to “repayment schedule”, investors understand every term, so they fund more projects, more confidently.

Results

Informed Users = More Funded Projects

With inncivio:

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Investors understand the opportunity, not just the interface.

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Platforms close more projects and grow transaction-based revenue.

Fewer abandoned flows, higher lifetime value per investor.

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inncivio isn’t just another UX tool - it’s a revenue growth engine. By detecting moments of hesitation inside your product and triggering AI-powered in-app activations, we help fintech platforms drive higher activation, increase transaction completion, and boost lifetime value.

Frequently Asked Questions

Clarify your queries

What is inncivio?

inncivio is an AI-powered in-app activation tool designed to increase transactions and drive user action for fintech platforms by delivering personalized, real-time educational insights.

How does inncivio help fintech platforms with passive users?

Passive users often log in less frequently, transact less, or hesitate due to confusion about financial products. inncivio detects these early signs of passivity and provides real-time, in-app guidance to encourage engagement and transactions.

Can inncivio be customized for different fintech products?

Yes, inncivio can be easily adapted for various fintech products such as trading platforms, lending marketplaces, crypto exchanges, and savings apps. Setup takes only a few days.

How does inncivio work with a fintech platform’s specific goals?

Clients define user engagement goals (e.g., increasing wallet top-ups or trade executions), and inncivio’s AI optimizes tooltips and popups to achieve those specific objectives.