Context Graph & Data Sources

What feeds the context graph

What the context graph connects

Analytics tools record events. The context graph records how they relate. It links users (as anonymised footprints), products and instruments, journeys, intentions, decisions and outcomes, so inncivio can see a moment in full: who is acting, on what, with which goal, in which market context, and what happened next.

• Decision traces. For every journey, the graph keeps what the user explored, compared, abandoned and executed. That trail explains why a transaction happened or stalled, not just that it did.
• Product state and outside facts. Behaviour is joined to what the product showed at that moment and to what was happening outside it, such as a price move or a scheduled event.
• Finance-specific meaning. A behavioural ontology built for financial services gives each event its meaning in context, so the same click means different things on an order ticket and on a help page.
• Outcomes written back. Every action inncivio takes, and its measured result, is added to the graph.

Why the context graph is important

1. It compounds with time. Every decision and every transaction outcome enriches the graph. The longer inncivio runs on a platform, the better it understands that platform and its users.
2. It holds outcome knowledge, not just activity. Because every action is measured against control groups, the graph knows what worked, for whom, when and why. That knowledge cannot be bought or copied from a dataset.
3. It is built for finance. The domain ontology encodes financial behaviour that generic product analytics and onboarding tools do not model.
4. It learns across clients without sharing data. Each client's graph lives in its own dedicated instance. Only aggregated, anonymised learning signals improve inncivio's models, so every deployment makes the platform smarter while no client's data leaves its environment. This is the property that lets regulated institutions say yes.

Goals come first

You define the outcomes that matter on your platform, such as a funded account, a completed order, a submitted loan application or a first trade. Each page and journey step is tied to its goal, and every action is chosen to serve the goal of the current screen.

Your knowledge, scoped to you

Connect your knowledge from Notion, Google Drive or Slack, or upload your product documentation, FAQs and help content. inncivio retrieves the relevant passages when it writes an explanation, so content reflects your actual product, in your tone. Your knowledge is used only for your deployment.